Barbie

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 is a fashion doll manufactured by Ruth Handler with assistance from local inventor-designer Jack Ryan and launched on March 9, 1959 at the American International Toy Fair. A German Bild Lilli doll made as the mascot for the namesake local newspaper Bild as the inspiration, of whose rights were bought out and made defunct. The brand and doll are to date owned, housed and produced in masses by Mattel whom she co-founded along with her husband, Elliot, and was president for 3 decades (from 1954 to 1974).

Barbie is the figurehead of a brand of Mattel dolls and accessories, including other family members and collectible dolls. Barbie has been an important part of the toy fashion doll market for over sixty years, and has been the subject of numerous controversies and lawsuits, often involving parodies of the doll and her lifestyle.

Barbie and her boyfriend Ken have been described as the two most popular dolls in the world. Mattel has sold over a billion Barbie dolls, making it the company's largest and most profitable line. However, sales have declined sharply since 2014. The doll has transformed the toy business in affluent communities worldwide by becoming a vehicle for the sale of related merchandise (accessories, clothes, friends of Barbie, etc.). Writing for Journal of Popular Culture in 1977, Don Richard Cox noted that Barbie has a significant impact on social values by conveying characteristics of female independence, and with her multitude of accessories, an idealized upscale life-style that can be shared with affluent friends. Starting in 1984, Barbie has expanded into a media franchise, including animated films, television specials, video games and music.

In 2020, Mattel sold $1.35 billion worth of Barbie dolls and accessories and this was their best sales growth in two decades. This is an increase from the $950 million the brand sold during 2017.