Enchantimals is a Mattel toy line and tie-in media franchise launched in 2017. The line consists of human-animal hybrids and their woodland creature pets who live in Everwilde. It was released as a companion and spin-off line to previously successful franchises; Monster High and Ever After High. The by-products from Mattel's media strategy with Enchantimals include a web series, four chapter books so far, and a television special. Development began in late 2015 after new Ever After High dolls stopped production. It was announced on October 12, 2016 and toys were first released in June 2017.
In the United States, the Enchantimals television special was broadcast on Nick Jr..