Ever After High is a Mattel fashion doll franchise released by in July 2013. It is a companion line to and builds upon the success of the Monster High dolls. However, in this line, the characters are based upon characters from fairy tales and fantasy stories instead of monsters. As with Monster High, Nintendo High, Vroomiz Academy, Scary Cute Gurlz, Video Game High, Hot Wheels, Quiz Time, and Barbie: Life in the Dreamhouse, the line varies in country and in language. It has spawned a web series, a film 3D (CGI) 2013-2014-2015-2016-2017 and 5 book series.
Just months after launch, Ever After High has spawned a book series, an animated web series which was developed with Brown Bag Films (now Guru), 6 Point Harness and Nelvana Entertainment and released on YouTube and the production and release of a number of direct-to-video television specials and films which were distributed on home video formats by Universal Pictures Home Entertainment and broadcast in the United States on cable TV channel Nickelodeon. The audiovisual media was touted as the modern-day motive to launch new doll characters in the digital era. In 2016, Mattel released a reboot and origin story the series webseries called Welcome to Ever After High, using revamped face molds, upgraded animation technologies and techniques, a slogan ("Power Princess Shining Bright") and the song "This Is How We Boo", performed by Jordin Sparks